Have you ever wondered the effectiveness of promotional items? Want to know what clients find to be the most successful hand outs?

Consider a study done by the Advertising Institute that summarized the following statistics on promotional products.

Summary of Conclusions:

• Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they're received.

• Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
• It's all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.

• Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
• User-friendly: The majority (81%) of promotional products were kept because they were considered useful.

• Staying power: More than three-quarters of respondents have had their items for more than 6 months.

• Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.

• Most impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

Want to know more? You can read the entire study here.